Marketers

What merger madness and the retailization of health care means for health and wellness advertisers

The current merger mania among healthcare giants like CVS / Aetna, Walmart / Humana and Cigna / Express Scripts points to the increasing importance of the retail setting as a hub for health engagement, whether it’s grabbing over the counter medication, filling a prescription, or having a health screening or lab test performed by a …

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Exploring the Changes and Opportunities in Medicaid at HMA 2018

Health Management Associates (HMA) is hosting their third annual conference on October 1-2, 2018, in Chicago. The theme of this year’s HMA Conference is “The Rapidly Changing World of Medicaid: Opportunities and Pitfalls for Payers, Providers and States.” HMA is an independent national research and consulting firm in the healthcare industry. They aim to improve …

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Drug Store News: “Pursuant Health Kiosks Offer Big Marketing Opportunities”

An independent study of Traditional Medicinals Teas’ kiosk-based retail pharmacy promotional campaign shows high levels of brand recollection among shoppers in Walmart locations across the country. From a recent piece in Drug Store News: Pursuant Health’s recent assessment of the effectiveness of campaigns reaching Walmart shoppers through its kiosks has revealed a big marketing opportunity …

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Managed Healthcare Executive: Three Things Healthcare Executives Need to Know About the Retail Environment

Three Things Healthcare Executives Need to Know About the Retail Environment, explores the burgeoning “retailization” and the associated value healthcare executives can access by engaging consumers within the retail environment. Managed Healthcare Executive (MHE) recently published our Vice President of Quality Innovation, Jared Safran. From the article: The current merger mania among healthcare giants like …

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How Walmart incentivizes healthy behavior in the retail environment for health plans – with Pursuant Health

“Wellness begins at Walmart because it begins where the patient, the member or the customer is and they are definitely [here],” says Jodi Prohofsky, Senior Director of Payer Relations for Walmart Stores, Inc. “Walmart shoppers represent America. They are of all ages and all socioeconomic backgrounds. Today we’re partnering with many [health] plans who need …

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Pursuant Health Wins Atlanta Business Chronicle InnoVenture Award

The Atlanta Business Chronicle recently announced Pursuant Health as one of its first-ever InnoVenture Award winners. Pursuant was selected as the winner in the Growth Stage Healthcare category. The Atlanta Business Chronicle will recognize the honorees and celebrate the Atlanta startup community on Thursday, June 7, 2018 at the King Plow Event Gallery. The inaugural …

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Why Healthcare Marketers Should Focus on the Pharmacy as an Important Point of Care

The vast majority of Americans are more likely to visit their local pharmacist than a primary physician, making the pharmacy a key point of care for healthcare companies and health and wellness marketers to consider. Pursuant Health’s VP of Advertising Sales Stephanie Myers recently shared with Target Marketing why the pharmacy is a critical healthcare …

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Webinar: Meet health plan members where they are through retail health engagement. Best practices from Walmart and Pursuant Health.

How can health plan quality managers best spend their time and resources to better engage difficult to reach populations? Part of the answer lies in the ‘retailization’ of healthcare. Plans need to meet existing and potential plan members where they are, while they are engaged in their health, especially including retail pharmacy visits to incentivize …

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Invasion of the Screens: How They’re Taking Over Healthcare Advertising

It’s no surprise that healthcare is one of the 10 biggest categories for advertising spending in the U.S. But, did you know that marketing by screen accounts for more than $6.5 million (nearly 70%) of that healthcare advertising spend? There are many touchpoints ranging from smartphones to laptops to smart TVs that it’s worth taking …

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Pursuant Health Selects Vistar Media Full Advertising Stack

Integration will improve ease of buying and campaign execution for out-of-home (OOH) health and wellness advertising. Atlanta, GA – February 13, 2018 – Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for health-focused advertisers looking for targeted digital out-of-home (DOOH) and place-based …

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