In 2015, more than 30 million Americans (nearly 10% of the nation’s population) had diabetes according to the American Diabetes Association (ADA). More than 1.5 million are newly diagnosed with diabetes each year, in fact, and the disease is listed as the seventh leading cause of death in the country.

The total cost of diagnosed diabetes in 2012 was $245 billion.

Risk assessments and active prevention are powerful ways to improve population health and reduce avoidable healthcare expenditures. For those who might find themselves at high risk for diabetes thanks to these assessments, therapy providers and wellness companies now have a pathway and location to engage these consumers at precisely the point they are engaged with their health. Through this lens, we are planning a robust communication plan for National Diabetes Month 2017.

At Pursuant Health, we engage health-conscious consumers by providing free, clinically-valid resources to the general public. In this pursuit, we partnered with the American Diabetes Association to offer their Diabetes Risk Test on Pursuant Health’s national kiosk network. This assessment is a short, user-friendly way for consumers to understand their risk for diabetes and potentially identify undiagnosed prediabetes or type 2 diabetes. In just a few minutes, at-risk individuals can learn about the condition and receive advice to talk to their doctor.

According to the American Diabetes Association, “while there is still no cure for diabetes, there is good news; the progression from prediabetes to diabetes is not inevitable. The National Institutes of Health clinical trial, the Diabetes Prevention Program, found that for people with prediabetes modest lifestyle changes led to weight loss of 5 to 7 percent in participants and can reduce the risk of type 2 diabetes by 58% in individuals at high risk.” The kiosk-based Diabetes Risk Test offers a new method for preventing this progression and promoting healthy lifestyle intervention.

If you represent a health plan seeking to reduce avoidable expenditures and improve population health, OR if you are a purveyor of pharmaceutical or wellness products for the millions of Americans with diabetes, we want to hear from you. Contact Pursuant Health Analyst Reem Odeh ( ) to help put your diabetes outreach and awareness into high gear, while giving those programs a great opportunity to improve engagement levels, risk assessment completions and ROI.

We hope you will join us in spreading the word during National Diabetes Month 2017.

Categories: Health Plans