Pursuant Health’s platform puts your healthcare marketing message in front of the right consumers at the right time. Our health screening kiosks in Walmart and Safeway pharmacies place us within 10 miles of 79% of the US population. Marketers can leverage our smart-kiosk technology to target audiences based on ailments, health conditions, and behavior, or take advantage of our full monthly reach of 45-60 million pharmacy shoppers to promote a more general message.
Pursuant utilizes a very unique health data partnership to extend our ailment targeting to digital channels, allowing us to deliver healthcare advertising campaigns across multiple screens and at multiple touchpoints throughout a consumer’s day.
UTILIZE REAL-TIME INTERVENTION TECHNOLOGY TO TARGET KIOSK USERS AND ACHIEVE OUT-OF-STORE ENGAGEMENT WITH PROGRAMMATIC TARGETING ON WEB, MOBILE, & SOCIAL DISPLAYS.
On average, we engage with 2,000,000 – 3,000,000 Americans every month through our multi-channel platform. In-store or online, we meet consumers right where they are and deliver ultra-customized, demographic and data-driven content that delivers efficient use of healthcare marketing budgets.
Pursuant Health serves as a meaningful catalyst to increase consumer demand and product sales in the U.S. retail market by:
PROVIDING REACH THROUGH OUR WALMART AND SAFEWAY PHARMACY NETWORK:
The digital signage on the kiosk is located in a highly visible portion of the pharmacy area and is estimated to reach over 40 million shoppers per month. Because 80% of Walmart shoppers visit the pharmacy at least once per month and the average shopper spends approximately 10 minutes per visit, marketers have the ability to deliver their message to consumers in a highly relevant, health-focused environment. For brands sold inside the store, this is the last opportunity to influence consumers before they make a purchasing decision.
IMPROVING CONSUMER AWARENESS
In an advertising study, Pursuant Health’s campaign performed well on campaign recall and likelihood to act. In fact, compared to the control group, the test group were three times more likely to have an awareness of the campaign; of those who participated in the study, 96% had a favorable opinion of the advertisement, compared to 71% in the control group.
DELIVERING TARGETED CONSUMER EDUCATION:
Advertisers can take advantage of the rare opportunity to directly message highly engaged consumers while they take the health screenings provided on Pursuant Health kiosks. All banner ad placements have 100% viewability and kiosk users can tap to expand for more info, giving a great opportunity for product education. Video ads play while blood pressure and BMI measurements are taken, ensuring a captive audience and 100% completion rate.
Our targeting capabilities on age, gender, ethnicity and more than 60 other attributes allow us to serve ads only to users who need your product, and your healthcare marketing budget is not wasted on those who don’t.
AMPLIFYING REACH AND FREQUENCY VIA DIGITAL PROGRAMMATIC ADVERTISING:
Using proprietary, first-party, HIPAA-compliant data, Pursuant Health can help brands reach precisely targeted online audiences via their desktop computers, tablets and mobile devices as an enhancement to an in-pharmacy program. Using this omni-channel approach, brands can message their target consumers wherever they are, building frequency for the campaign. Online, we’re able to filter for over 17,000 different attributes, including demographic, behavioral, and health-based factors. Geo-fencing allows us to serve different messages to shoppers when they’re inside the store versus when they’re at home on their computers.
To find out how you can improve your reach and frequency, contact VP of Advertising and Merchandising, Stephanie Myers.
PROVIDING INCREMENTAL DISPLAY AT RETAIL (WALMART AND SAFEWAY):
OTC and CPG brands can drive additional sales lift by utilizing merchandising racks on Pursuant Health kiosks for incremental product displays (pending retail buyer approval). With interest driven by kiosk media, shoppers can quickly and easily pick up the product after being exposed to your message.
In September 2016, Pursuant Health ran a four-month digital advertising campaign for a Chronic Dry Eye product (Product X) on the Company’s national kiosk network. For this campaign, Product X sought to create awareness for Chronic Dry Eye (CDE) and encourage individuals experiencing CDE to talk to their eye doctor or pharmacist about their symptoms.
Improve your healthcare advertising ROI by reaching 3 million Americans monthly at the precise moment they are engaged with their health. Let us show you how. Contact Stephanie Myers using the contact form below.