1 in 11 Americans has diabetes today. 86 million people have prediabetes, and 90% don’t know they have it.

In September 2016, Pursuant Health ran a four-month digital advertising campaign for a Chronic Dry Eye product (Product X) on the Company’s national kiosk network. For this campaign, Product X sought to create awareness for Chronic Dry Eye (CDE) and encourage individuals experiencing CDE to talk to their eye doctor or pharmacist about their symptoms.

Companies waste a lot of money on advertising. What’s even more surprising is how much companies spend before an ad is even shown.