Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for health-focused advertisers looking for targeted digital out-of-home (DOOH) and place-based solutions.
In order to develop an effective media buying campaign this year, you’ll need to look beyond the traditional channels and meet your audience where they are. Fortunately, there’s a channel that allows you to do just that.
In September 2016, Pursuant Health ran a four-month digital advertising campaign for a Chronic Dry Eye product (Product X) on the Company’s national kiosk network. For this campaign, Product X sought to create awareness for Chronic Dry Eye (CDE) and encourage individuals experiencing CDE to talk to their eye doctor or pharmacist about their symptoms.