MARKETERS BLOG

Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for health-focused advertisers looking for targeted digital out-of-home (DOOH) and place-based solutions.

In order to develop an effective media buying campaign this year, you’ll need to look beyond the traditional channels and meet your audience where they are. Fortunately, there’s a channel that allows you to do just that.

In September 2016, Pursuant Health ran a four-month digital advertising campaign for a Chronic Dry Eye product (Product X) on the Company’s national kiosk network. For this campaign, Product X sought to create awareness for Chronic Dry Eye (CDE) and encourage individuals experiencing CDE to talk to their eye doctor or pharmacist about their symptoms.

1 in 11 Americans has diabetes today. 86 million people have prediabetes, and 90% don’t know they have it.

Companies waste a lot of money on advertising. What’s even more surprising is how much companies spend before an ad is even shown.

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