Contrary to popular belief, certain populations perceived as uninterested in engaging with their health are actually eager to do so. They just need to be given the opportunity to do so on their terms.
Steve Kraus, Healthcare Partner at Bessemer Venture Partners, and Trevor Price, Founder and CEO of Oxeon Partners, uncovered this insight during a recent episode of their podcast, A Healthy Dose.
Their latest episode featured Marcus Osborne, Vice President of Health & Wellness Transformation at Walmart, and Alex Drane, Co-Founder of Eliza Corporation. Marcus mentioned Walmart’s partnership with Pursuant Health when discussing the common stereotype that men, particularly white men ages 35 to 55, are uninterested in engaging within the healthcare space.
“They’re engaging and it’s because they’re doing it the way that they want to.”
“The demographics from the [Pursuant Health] kiosks show that it’s majority men, the people who everybody in the system said would not engage, that’s using them,” said Marcus. “They’re engaging and it’s because they’re doing it the way that they want to.” Marcus added that this engagement is the result of the unique healthcare experience that the kiosks offer – a space that is completely judgment-free, cost-free and convenient.
“Every week [Walmart] gets about 140 to 150 million transactions,” said Marcus. “If you really look at traffic, that’s probably closer to about 180 million Americans or so.” This equates to more than 50% of the U.S. population entering a Walmart every week.
“All of the people that the healthcare industry is working so hard to get in to come and see us, they’re all walking the aisles of Walmart,” said Alex. “Why don’t we just bring healthcare to them?”
This was exactly the thought process that led to the partnership between Walmart and Pursuant Health in 2015 that aimed to meet people where they are while they’re actively engaged in their health. Pursuant Health kiosks can be found in more than 3,600 Walmart locations across the country.
“In a given week, we will do more health risk assessments on those kiosks than the entire traditional healthcare system does in that same week nationwide,” said Marcus.
You can listen to the full podcast from A Healthy Dose here.
If you work with a health plan seeking to improve your member engagement and incentivize healthy behavior, contact us today.