It’s no surprise that healthcare is one of the 10 biggest categories for advertising spending in the U.S. But, did you know that marketing by screen accounts for more than $6.5 million (nearly 70%) of that healthcare advertising spend? There are many touchpoints ranging from smartphones to laptops to smart TVs that it’s worth taking a closer look at which of screens are the most effective.
Pursuant Health CFO Joe Stephens recently shared an article with AMA: Marketing Health Services that explores four key screens healthcare marketers are using today: television, online research, mobile and what we believe is the most important — health kiosks.
From the article:
“There is another screen in the mix that’s a hot contender, and it’s not found in a traditional health care setting. Probably best considered as a point-of-care display, health-screening kiosks found at pharmacies at major retailers such as Pavilions, Randalls, Safeway, Tom Thumb, Vons and Walmart enable health care marketers to target messages based on ailments, health risks and behavior. These Kiosks empower patients to monitor their own health, they reach consumers at one of their last stops before they make a health care purchasing decision.”
You can read the full article in AMA: Marketing Health Services here.
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