Awareness

8 in 10 Kiosk Users Demonstrate High Ad Recall

8 in 10 Kiosk Users Demonstrate High Ad Recall: A Pursuant Health Case Study By Gillian Marshall Pursuant Health’s national health kiosk network utilizes real-time technology and advanced targeting capabilities to educate, influence and empower health-conscious consumers. With over 3,500 health kiosks located in popular retail pharmacies within 10 miles of 79% of the U.S. …

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A Bold Approach to Quality Improvement

A Bold Approach to Quality Improvement: Utilizing Programmatic Targeting to Drive Member Awareness by Josh Vierling Member awareness is a critical component of any health plan’s overarching strategy. In an effort to engage prospective customers, improve retention levels and increase satisfaction for current members, health plans place a large focus on boosting visibility and delivering content …

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Explore Insightful Advertising

Explore Insightful Digital Advertising  by Nick Lopez     Companies waste a lot of money on advertising. What’s even more surprising is how much companies spend before an ad is even shown. According to a 2016 study, companies increased digital advertising by over 50% of their overall marketing budget. An ad is supposed to gain a …

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Creating a Culture of CAHPS

Creating a Culture of CAHPS by Alvonice Spencer   For most industries, effectively measuring consumer perception is a vital, ongoing process designed to understand and improve the customer experience. The restaurant and hospitality industry regularly monitors online ratings and reviews. Service-oriented businesses frequently survey customers following interactions to gain valuable insight and generate goodwill. In …

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Pursuant Health Joins PricewaterhouseCoopers and University of Texas System for Launch of Project DOC

Pursuant Health Joins PricewaterhouseCoopers and University of Texas System for Launch of Project DOC in Rio Grande Valley   Pursuant Health is excited to announce that the Company will be working with PricewaterhouseCoopers (PwC) and the Institute for Health Transformation (IHT) at the University of Texas System for the launch of Project Diabetes Obesity Control …

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New Anthem Blue Cross Blue Shield Members Can Take Health Risk Screening at Kiosks, Earn Reward

New Anthem Blue Cross Blue Shield Members Can Take Health Risk Screening at Kiosks, Earn Reward   Indianapolis – New members of Anthem Blue Cross and Blue Shield’s Hoosier Healthwise, Healthy Indiana Plan and Hoosier Care Connect plans in Indiana will soon be able to take a health survey at a Pursuant Health kiosk at …

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