Integration will improve ease of buying and campaign execution for out-of-home (OOH) health and wellness advertising.
Atlanta, GA – February 13, 2018 – Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for health-focused advertisers looking for targeted digital out-of-home (DOOH) and place-based solutions.
Pursuant Health inventory will be available on Vistar’s platform for DOOH media. Media buyers can place their buys programmatically through private marketplace deals or through Vistar’s ad exchange.
According to Stephanie Myers, Vice President of Advertising Sales at Pursuant Health, this integration opens up channels to better connect consumers with health-focused messaging they look for inside the pharmacy. Marketers and advertisers interested in reaching a large health-minded audience will be able to more easily reach the right consumers in the right place at the right time.
“All of our pharmacy-facing attract screens are already online with Vistar,” says Myers. “We expect the integration to provide an unprecedented level of connectivity with targeted consumers in the pharmacy point-of-care setting.”
Pursuant Health conducts more than 30 million health and wellness screenings in the U.S. every year through its pharmacy network of more than 3,600 self-service health kiosks.
Pursuant Health owns screens for digital content in brick and mortar Pavilions, Randalls, Safeway, Tom Thumb, Vons, and Walmart stores in which they’re located. More than 79 percent of the U.S. population lives within 10 miles of a Pursuant Health in-store health kiosk.
“Pursuant Health provides consumer health and wellness advertisers the ability to deliver their message to consumers at the precise time they are engaged with their health,” Myers says. “For brands sold inside the store, this is the last opportunity to educate and influence consumers before they make a purchasing decision.”
With more than 40 media networks representing 90,000+ venues, Vistar has the largest footprint of programmatically accessible out-of-home inventory in the United States. Using patented geospatial technology, Vistar gives marketers the ability to reach their ideal consumers as they move throughout their day across multiple screens, including Pursuant Health’s highly contextually relevant inventory.
Pursuant is also utilizing Vistar’s ad serving solution, in combination with Vistar’s player software, Cortex, to serve advertising on the kiosks’ user interactive touch screens. Integrating Vistar’s full ad stack improves the stability and performance of Pursuant’s network and ensures a seamless content and ad delivery experience for advertisers and viewers.
“We look forward to Vistar offering our inventory to new demand sources including the leading demand side platforms our potential buyers are already using. This makes it easier for marketers to transact with us, improves management capabilities for our ad-serving and gives us more flexibility in delivering the most appropriate content to the right consumers,” Myers says.
Write2Market for Pursuant Health
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