Pursuant Health Partners with Digital Media Specialist to Upgrade In-Store Pharmacy Kiosk Advertising

The digital media industry is evolving — and healthcare marketing has to evolve as well. That’s one of the reasons we recently partnered with Vistar Media, a digital media services provider that uses data-driven technology to provide insights into audience movement platforms. The improved connectivity allows us to better serve consumers with the types of health-focused messaging they would typically look for while visiting retail pharmacies and deliver high ROI for consumer-focused healthcare marketers.

From Kiosk Marketplace:

“With this new integration, the pharmacy chain is leveraging Vistar Media’s full software solution, including its player software, Cortex, and its digital-out-of-home ad server, which allows retail and health focused advertisers to place orders programmatically.

Using patented geospatial technology, Vistar Media gives marketers the ability to reach consumers across multiple digital screens”

From Digital Signage Today:

“Around 2,750 of Pursuant Health’s 3,500 retail kiosks are presently located in Walmart stores, Myers said, adding that the company recently signed an agreement to expand the kiosks to all Walmart stores nationwide.

Pursuant Health’s current network is within 10 miles of 79 percent of the U.S. population and has delivered over 165 million screenings.

“Pursuant Health provides consumer health and wellness advertisers the ability to deliver their message to consumers at the precise time they are engaged with their health,” Myers said. “For brands sold inside the store, this is the last opportunity to educate and influence consumers before they make a purchasing decision.””

You can read the full article in Kiosk Marketplace here. You can also read the full article in Digital Signage Today here.

Are you interested in learning how our platform can put your healthcare advertising in front of the right consumers at the right time? Contact us today and learn more about what our Advertising & Promotions network can do for you.