Medicaid is one of the largest, most complex systems in the United States. According to the most recent Results from a 50-State Medicaid Budget Survey, it “covers one in five Americans [and] accounts for one in six dollars spent on healthcare.” Though Medicaid is an entity of great size and critical importance, it is also fraught with uncertainty, instability and confusion as ever-shifting policies and requirements alter the landscape. This is a concept that is all-too-familiar for states that must constantly adapt and adjust programs to support new policies.    

As a Company that partners with managed care organizations to engage members and improve outcomes, we understand the challenges Medicaid plans face in creating sustainable, effective solutions. At Pursuant Health, we specialize in helping plans navigate new trends and implement innovative solutions that support emerging market requirements. To hear about some of these trends from leaders in the field, we’re attending the Fall 2018 National Association of Medicaid Directors (NAMD) Conference in Washington, D.C.

From November 12th to 14th, our team will have the opportunity to learn about the top developments in Medicaid and get insights from experts in the Medicaid space. During this time, we look forward to hearing about the growing importance of strategic data collection and quality innovation for Medicaid programs – especially as they pertain to new screening requirements. You can access the complete NAMD 2018 agenda here.

The latest report from the 18th annual Medicaid budget survey demonstrates the continued focus on Social Determinants of Health (SDOH) as more states implement initiatives to address the impact of social issues on Medicaid populations. The report states that more than one-third of states are collecting “SDOH data from various sources including screenings and assessments, data collected for other state programs, claims data, beneficiary surveys, or as part of a care management or home visiting program.”

As more states adopt this screening initiative, they need a comprehensive communication and data collection tool that can both capture member information and provide personalized community resources, ideally in real time. We support this growing necessity for health plans to establish bi-directional communication with their members by providing a multi-channel platform that engages members at home, in-store and on-the-go.

One of the main components of this platform is Pursuant Health’s national health kiosk network. With kiosks conveniently located in Walmart pharmacies throughout the country, we enable health plans to interact with their members, capture critical data and provide instant rewards in accessible retail environments. Through this unique touchpoint, we reach members that are often unreachable or unresponsive to other outreach methods. As Medicaid plans continue with initiatives that rely on effective member communication, innovative engagement channels like the kiosk will be more important than ever.  

In recognizing the impending importance of intelligent data collection and engaging outreach methods, many health plans have already adopted new strategies to support the future direction of managed care. Pursuant Health currently works with five of the ten largest health plans to deliver programs that meet unique goals and needs. Interested in learning more? Please email Henry Mcalpin to arrange a meeting at NAMD 2018.